A wildly imaginative only child who turned my passion for storytelling into a thriving career.

With over 7 years of experience as a journalist, content strategist, and social media leader, I understand that in today’s digital world, numbers matter. But so does the story behind those numbers. My mission? To create authentic, engaging content that not only drives impressive metrics but also fosters genuine connections with your audience.

From interviews on red carpets, at festivals, and major events to crafting content strategies that generate buzz, I know how to deliver results. I build strong, lasting relationships that not only grow and sustain engaged communities but also drive traffic, increase reach, and meet client goals.

While metrics and growth are key, I believe the true power of content lies in its ability to resonate on a deeper level. So, if you’re looking for someone who understands both the data and the dialogue, let’s work together. I’ll help you create content that sparks conversation, boosts engagement, and delivers the numbers you need—all while having a little fun along the way,

Key Responsibilities & Achievements:

• Leadership & Strategy: Lead a cross-functional team, collaborating closely with editors, producers, and stakeholders to produce impactful content strategies. Under my leadership, HelloBeautiful saw a 61% increase in impressions and a 28% rise in engagement, while Bossip’s engagement grew by 47%, leading to a substantial 84% increase in audience growth.
• Campaign Management & Content Creation: Successfully conceptualized and led multiple high-impact social campaigns. This includes producing and structuring the format for the "Savor The Culture" series, which secured a $400K partnership with DoorDash. The series garnered over 389K+ views and significantly boosted engagement across platforms.
• On-the-Ground Event Coverage: Spearheaded social media coverage for major entertainment events like the 2023 VMAs, which resulted in the highest-performing video in iOne Digital’s history, with over 19.8M views, 19.7M reach, and 19.1M impressions. I also led coverage for red carpets such as Divorce in the Black and The Deliverance junkets, significantly increasing engagement across channels.
• Video & Digital Covers: Conceptualized and executed digital cover rollouts, including "real quick" rapid-fire interviews with cover stars. Led the social strategy for high-profile cover collaborations, such as Taraji P. Henson’s Target-sponsored feature.
• Innovative Content & Sponsorships: Created sellable, culturally relevant content that has contributed to cross-departmental success, including campaigns like "Savor The Culture" and “Which Friend Are You?” which resulted in brand partnerships with DoorDash and Amazon Prime.
• Results-Driven Growth: My strategic focus on social-first content, video editing, and content planning has driven a 65% increase in video views for Bossip and a 16% overall audience growth across both brands, with notable spikes in impressions, engagement, and follower acquisition.

This role has allowed me to develop a broad range of skills including multitasking, cross-functional team leadership, creative direction, and data analytics, all of which contribute to growing brand visibility and driving engagement.

My inbox is always open, you can contact me with the contact form here