A strategist and leader who combines deep audience insight, data-driven strategy, and a love of storytelling to turn attention into connection, and connection into measurable results.

For more than eight years, I’ve dedicated my career to understanding the businesses I support, the brands whose social presence I lead, and the audiences they are trying to reach: what influences their behavior, what makes them stop scrolling, what gets shared, and what keeps them coming back.

How I Work

I start by identifying the larger business and brand objectives, whether that means increasing awareness, driving traffic, growing an audience, generating engagement, supporting conversions, or boosting sales. Then I build content strategies designed to move those goals forward.

From there, I can lead the work end to end. I develop strategy, build and manage content calendars, shape creative direction, produce and executive produce content, write copy, guide platform execution, and keep the work aligned across teams and channels.

Just as importantly, I analyze performance data, audience behavior, social listening, and cultural insight to understand how people engage, what motivates them to take action, and where there are opportunities to strengthen the strategy. I identify what is and is not working, translate the data into actionable insights, and report those findings back to stakeholders so the strategy can continue to evolve.

That combination of business context, audience understanding, creative execution, and data helps me create work that feels relevant to people while delivering measurable value, driving growth, and exceeding key performance goals.

Where I've Worked

My career has taken me from newsrooms and red carpets to beauty campaigns, branded partnerships, live events, and always-on content strategy.

I’ve worked across entertainment, media, fashion, beauty, and culture, often in fast-moving environments where timing, instinct, collaboration, and a strong point of view matter just as much as the plan.

I thrive in fast-paced environments that require quick thinking, creative problem-solving, and the ability to turn a big moment, a smart idea, or even a chronically online social trend into something people actually want to engage with.

And while those industries have shaped my career, I’m always excited by the opportunity to bring that same curiosity, energy, and strategic thinking into a new space.

No matter the industry, I know how to learn a brand, understand its goals, identify the opportunity, and build a content approach that can translate across categories.

The industry may change, but the way I think strategically does not.

My inbox is always open, you can contact me with the contact form here