HelloBeautiful Digital Covers

Lead the social strategy for HelloBeautiful digital cover launches, drive traffic to cover story on HelloBeautiful.com, increase brand awareness and audience engagement.

• Collaborating with video and production team to obtain all video and social assets prior to launch
• Writing engaging social copy that aligns with each cover story
• Utilizing the Instagram collaboration feature to engage the talent's following , and drive them to the cover story and other editorial features on #HelloBeautiful.com

In previous launches, cover talent would repost HelloBeautiful covers on their social platforms, garnering most of the engagement on their individual social channels.

As the social strategy lead, I implemented the Instagram collaboration feature to increase traffic and engagement from the cover talent's audience.

Marsai Martin Digital Cover

• The Instagram collaboration with Marsai Martin resulted in over 1 million impressions, 140K+ engagements and 1M + impressions
• Across Instagram, Facebook, and Twitter, the Marsai Martin cover garnered 1, 549, 948 impressions, 156, 336 engagements, and 1660 social post clicks, making this launch the highest-performing HelloBeautiful digital cover of 2022

• HelloBeautiful’s digital cover, featuring Tia Mowry, resulted in over 460,000 impressions
• Across Instagram, Facebook, and Twitter, the Tia Mowry cover garnered 580,535 impressions, 28, 872 engagements, and 413 post clicks,

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To successfully implement and lead a strategy involving a creative concept I originated. The goal was to introduce questionnaire videos alongside digital cover releases. This aimed to enhance audience interaction, drive engagement, and cultivate a more engaged follower base for HelloBeautiful. The concept allowed the audience to establish a deeper connection with the digital cover star.

• Conceptualization: The idea of incorporating questionnaire videos originated from my creative thinking and understanding of the publication's goals. The concept was refined to ensure that questions were engaging, relevant, and reflective of the cover star's personality, social media trends, abd..
• Content Creation: Working closely with the social team to craft the questionnaire for each cover star. The questions were tailored to elicit genuine and relatable responses. The cover stars were given the freedom to answer in their own voice, adding a layer of authenticity to the content.
• Behind-the-Scenes Integration: The questionnaire video was seamlessly integrated into the digital publication's existing behind-the-scenes content. This not only provided context to the cover shoot but also presented the opportunity for viewers to connect with the cover star on a more personal level.

To successfully implement and lead a strategy involving a creative concept I originated. The goal was to introduce questionnaire videos alongside digital cover releases. This aimed to enhance audience interaction, drive engagement, and cultivate a more engaged follower base for HelloBeautiful. The concept allowed the audience to establish a deeper connection with the digital cover star.