Objective:
To create engaging, culturally relevant content that highlights Black-owned restaurants in New York City while exploring opportunities for sponsorship. The goal was to build a series that resonates with both local audiences and brands that value community-driven stories, ultimately securing partnerships to further expand the series.

Strategy:
We launched Savor The Culture, a social media series that focused on showcasing Black-owned restaurants through authentic, engaging storytelling. The first episode featured Cuts and Slices, a popular spot known for its viral pizza. We captured the essence of the experience by filming our team tasting the pizza, interviewing patrons, and sharing personal reflections about the restaurant.

After the initial episode gained traction, we identified DoorDash as a potential partner, aligning the series with their commitment to supporting local businesses and communities. We successfully pitched Savor The Culture to DoorDash, securing a $400K sponsorship to expand the series. This allowed us to feature two Black woman-owned restaurants—Cafe Rue Dix and BunNan—in future episodes.

Results:
The DoorDash partnership led to the production of two additional Savor The Culture episodes:

• Cafe Rue Dix: Over 185K plays, reaching more than 218K people.
• BunNan: Over 193K plays, reaching more than 213K people.

This collaboration not only amplified the visibility of these restaurants but also strengthened our brand’s connection with culturally engaged audiences. The campaign resulted in high engagement and fostered a deeper community connection, setting the stage for future partnerships.